GIFT is a research project funded by Horizon 2020, exploring hybrid forms of virtual museum experiences. The project brings together artists, designers, museum professionals and computer scientists to help museums create personal encounters with cultural heritage, both in physical and digital realms.


How can gift giving be used to facilitate meaningful experiences in museums? How can museums help visitors appropriate and play with their (virtual and physical) spaces? The artist and creatives in Blast Theory and NextGame are exploring these ideas together with The National Videogame Arcade (UK), Brighton Museum (UK) and Museum of Yugoslavia (Serbia).


How can museums create personal and compelling experiences with their digital collections? The GIFT project is developing a framework consisting of software tools, design guidelines, and design-relevant theory to help museums improve their personalisation and experience design. A central part of this work is an action research project with representatives from 10 prominent museums in Europe and the US. A first version of the framework will be published on this website in 2018.

Steal From Us

Help yourself to our stuff! The GIFT framework will be published under an open source license which allows anyone to freely use and share the tools and materials in the framework, including in derivative work (remix) and commercial applications. Project outcomes will be made available on this website as soon as they are ready to be shared. An open source version of the gifting prototype developed by Blast Theory will also be made available.


Academics: Check out our open access publications.

Project Partners

Center for Computer Games Research at IT University of Copenhagen (Denmark)

Home of the some of the world's foremost researchers in computer games and playful design

Mixed Reality Laboratory at University of Nottingham (UK)

Home to the Mixed Reality Lab, longtime innovators in locative media and research collaborators with Blast Theory

Department of Informatics and Media at Uppsala University (Sweden)

Home to Annika Waern, pioneer and author of seminal works in pervasive games, game design and HCI

Blast Theory (UK)

An internationally renowned artist company with a history of groundbreaking work in new media, locative media and pervasive games since the 1990s

Next Game (Serbia)

An international startup advertising company in Belgrade, with a strong interest in pervasive games and performance art

Europeana Foundation (Netherlands)

The digital platform for European cultural heritage

Culture24 (UK)

British charity which publishes about visual culture and heritage in the UK

Participating Museums

Arken Museum of Modern Art (Denmark)

Center for Studies of Holocaust and Religious Minorities (Norway)

Derby Silk Mill (UK)

Royal Albert Memorial Museum & Art Gallery (UK)

SFMOMA San Francisco Museum of Modern Art (USA)

CAOS Centro Arti Opificio Siri (Italy)

The Danish Museum of Science and Technology (Denmark)

The Munch Museum (Norway)

Royal Pavilion & Museums (UK)

Tyne & Wear Archives & Museums (UK)

Framework Partners

LABoral Centro de Arte y Creación (Spain)

The National Museum of Serbia (Serbia)

Royal Shakespeare Company (UK)

University of Nottingham Museum of Archaeology (UK)